Creating Designs That Matter: Understanding 'Useful' in UX
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Chapter 1: The Importance of 'Useful' in Design
When we talk about design, we must emphasize the concept of "usefulness," which stands as the first of the seven core dimensions of user experience. A product or website that is easy to use but lacks utility is unlikely to thrive in a competitive landscape.
What Makes a Design Useful?
A design's utility is what attracts users, fulfilling their needs and addressing their problems. Sometimes, a design can deliver value even if it compromises usability.
Context and Examples
Consider a webpage filled with valuable information that aids users in making informed decisions. In such cases, you might need to forgo some usability features, like horizontal or vertical scrolls, or navigation elements that pop up.
Standard usability practices often advocate for organizing drop-down menus in alphabetical order, which minimizes cognitive load. However, presenting menu items in a prioritized manner based on their utility can lead to a more effective experience, even if they are not sorted alphabetically.
Here are some examples of "useful" sites and products that may not excel in usability:
- Craigslist
- Experts Exchange
- Only Batteries
- Flickr
- Exactitudes
- Gluski
- Salesforce
What Comes Next?
Are you sticking to familiar design patterns simply because they are what your users expect? Are you hesitant to innovate and explore creative possibilities in your designs?
You're certainly not alone. Many individuals prefer to maintain the status quo, even if it means sacrificing the potential of their products. As professionals in user experience, we must challenge ourselves to think beyond established norms and explore the true utility of design systems, functionalities, and user interface components.
In our pursuit of innovation, we draw from our extensive knowledge of the craft to devise solutions that enhance usefulness. Although innovation can be challenging, the benefits are significant. By venturing beyond conventional boundaries, we can enrich the user experience for all.
So, don't hesitate to think creatively and try out new concepts—you might be pleasantly surprised by the results.
This video discusses why many struggle to achieve success in graphic design, shedding light on common pitfalls and misconceptions.
Chapter 2: The Path to Success in Design
The second video explores whether formal education is necessary for success in graphic design or web development, offering insights and perspectives on the topic.
Copyright © 2022 Vishal Mehta. All Rights Reserved.
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